XM Satellite Radio Partners with GM Racing for 2005
New Sponsor Teams Up With Corvette Racing and Team Cadillac
DETROIT – The Chevrolet
Corvette Racing and Cadillac CTS-V Racing programs announced
on Friday a new associate sponsorship for 2005 with XM Satellite
Radio, the nation's leading provider of
satellite radio. The partnership will feature XM Radio logos on the
Corvette and CTS-V race cars as well as an integrated
XM Satellite Radio as an associate sponsor on our Corvette and
Cadillac is another example of the great enthusiasm for GM's
racing programs," said David Pettit, business development manager
for GM Racing. "We look forward to our teams continuing their
winning ways and providing a great marketing channel for XM."
delivers its coast-to-coast, digital-quality service with more than
130 channels of commercial-free music plus news, talk, radio,
sports, comedy and children's programming. GM has manufactured more
than 1 million vehicles with factory-installed XM radios. XM is
available on than 50 GM cars and trucks for the 2005 model year.
XM is standard on the CTS-V and the all-new 2005 Corvette.
excited to partner with these successful racing teams at General
Motors," said Steve Cook, executive vice president for sales and
marketing for XM Satellite Radio. "This new sponsorship will be a
fantastic extension of our existing partnership with GM."
sponsorship extends through the end of 2005. The Corvette and
Cadillac racing cars will feature XM Radio logos for the two
remaining races in 2004. The Compuware Corvette Racing team is
closing in on a record-setting 2004 season after winning eight
straight races, including the 12 Hours of Sebring, the 24 Hours of
Le Mans and every single American Le Mans Series event to date. Team
Cadillac has had an impressive debut season to match, with four
podium finishes, including three pole positions and two victories,
in eight rounds of racing in 2004.